Post by account_disabled on Dec 23, 2023 9:32:27 GMT
Splio today announces the acquisition of Goodfazer , a SaaS customer recommendation management platform. With this new acquisition, Splio wants to allow brands to use customer recommendations to maximize the reach and strength of word of mouth to attract new customers. Splio is a loyalty marketing platform that allows brands to attract and retain their customers across all channels. With this acquisition, Splio reinforces its vision that loyalty and engagement are powerful growth levers for brands. With more than 500 clients in retail, ecommerce and restaurants, Splio confirms its position as a leader in MarTech and expert in commerce , providing a platform that responds to all the marketing activation needs of marketers. Splio places the customer at the center of the brands' growth strategy Reference, or Referral Marketing, is one of the main changes in consumer behavior since it has become a powerful driver of purchase . It is a marketing lever based on two solid principles, that of recommendation and that of trust.
This is exactly the vision that Mireille Messine, CEO of Splio, defends and that has motivated the integration of this technology to the Splio platform. “Integrating customer recommendation marketing means Phone Number List promoting an organic development lever that capitalizes on acquired and loyal customers, and places them at the center of the brands' growth strategy.” “ Digital recommendation has already demonstrated its potential in the US with prominent brands such as Uber, Airbnb and Dropbox carrying it out. The objective of this acquisition is to extend its use in Europe to benefit medium-sized companies. The integration of the Goodfazer platform into Splio, in addition to the addition of Frédéric Faivre to the team, is excellent news, as it allows us to offer new solutions to marketers and our clients. » Goodfazer: from an ad hoc project to Splio The power of referral is based on the exponential growth of word of mouth, which turns the customer into a channel of influence and sales.
The customer creates value and is more than ever a digital recommendation channel that should not be underestimated. This is how Frédéric Faivre, founder of Goodfazer in 2018, understands it , who created the company to allow brands to attract new customers by creating referral programs and executing attractive member get member campaigns. The Goodfazer platform was born within the Grenade & Sparks agency, when Frédéric Faivre was still its associate director, as an ad hoc project for the Sosh and Orange brands. Later, as its own company, it was incubated in Becoming Group, and became the recommendation management platform that merchants needed. “ Engaged and loyal customers want to take a more active role with the brands they love. We are witnessing a radical transformation of the consumer purchasing decision process, where the weight of advertising decreases and the weight of recommendations and references made by other consumers greatly increases,” says Frédéric Faivre .
This is exactly the vision that Mireille Messine, CEO of Splio, defends and that has motivated the integration of this technology to the Splio platform. “Integrating customer recommendation marketing means Phone Number List promoting an organic development lever that capitalizes on acquired and loyal customers, and places them at the center of the brands' growth strategy.” “ Digital recommendation has already demonstrated its potential in the US with prominent brands such as Uber, Airbnb and Dropbox carrying it out. The objective of this acquisition is to extend its use in Europe to benefit medium-sized companies. The integration of the Goodfazer platform into Splio, in addition to the addition of Frédéric Faivre to the team, is excellent news, as it allows us to offer new solutions to marketers and our clients. » Goodfazer: from an ad hoc project to Splio The power of referral is based on the exponential growth of word of mouth, which turns the customer into a channel of influence and sales.
The customer creates value and is more than ever a digital recommendation channel that should not be underestimated. This is how Frédéric Faivre, founder of Goodfazer in 2018, understands it , who created the company to allow brands to attract new customers by creating referral programs and executing attractive member get member campaigns. The Goodfazer platform was born within the Grenade & Sparks agency, when Frédéric Faivre was still its associate director, as an ad hoc project for the Sosh and Orange brands. Later, as its own company, it was incubated in Becoming Group, and became the recommendation management platform that merchants needed. “ Engaged and loyal customers want to take a more active role with the brands they love. We are witnessing a radical transformation of the consumer purchasing decision process, where the weight of advertising decreases and the weight of recommendations and references made by other consumers greatly increases,” says Frédéric Faivre .