Post by account_disabled on Mar 3, 2024 8:59:03 GMT
Our series of pills on B2B content marketing continues. After having analyzed the impact of an effective strategy on brand awareness and organic site traffic, in this episode we will focus on lead generation. In today's article, we will offer you some really interesting data and practical advice for setting up a business capable of generating ROI and guaranteeing results in the long term. Content marketing to improve lead generation If you still have any doubts about whether a content marketing plan is fundamental in the digital strategy of a B2B company , the data we are about to present to you demonstrates how content can also have an impact on the quantity and quality of leads generated by the site. This is an effective activity in the long term , but not only! Nor are excessive or continuous economic investments required , as in the case of sponsored
campaigns on social media or search engines. It takes time , both to plan the strategy and to implement it, but with the right amount of commitment and skills you can achieve extraordinary and long-lasting results. Discover in this case history the results obtained by our customers in terms of lead generation! content marketing B2B content marketing pills - statistics According to DemandMetric Australia WhatsApp Number Data content costs companies 62% less than traditional marketing activities the leads generated with a content plan are 3 times greater According to Social Media Examiner : 81 % of professionals saw an increase in organic traffic by investing 6 hours a week in corporate social media content According to Backlinko: 23 % of B2B blogs do not include a call to action New Call-to-action If the contents can represent a safe and continuous source of users on the site , it must however be considered that the average time spent on a web page is unfortunately less and less! How to maximize results? By placing a call to action that invites conversion
and proposes, for example: subscribing to the blog newsletter reading an article on the same topic downloading premium content booking a demo registering for an event request for consultancy direct contact with the company, also via chatbot visiting the page with product prices content marketing ROI Therefore, the ROI of content marketing does not only derive from the improvement from an SEO point of view , but to materialize it is essential that there is strategic planning : of the topics chosen for the company blog the format of the published content channels to use to promote content – organic or paid Would you like to know more? Download our free eBook!
campaigns on social media or search engines. It takes time , both to plan the strategy and to implement it, but with the right amount of commitment and skills you can achieve extraordinary and long-lasting results. Discover in this case history the results obtained by our customers in terms of lead generation! content marketing B2B content marketing pills - statistics According to DemandMetric Australia WhatsApp Number Data content costs companies 62% less than traditional marketing activities the leads generated with a content plan are 3 times greater According to Social Media Examiner : 81 % of professionals saw an increase in organic traffic by investing 6 hours a week in corporate social media content According to Backlinko: 23 % of B2B blogs do not include a call to action New Call-to-action If the contents can represent a safe and continuous source of users on the site , it must however be considered that the average time spent on a web page is unfortunately less and less! How to maximize results? By placing a call to action that invites conversion
and proposes, for example: subscribing to the blog newsletter reading an article on the same topic downloading premium content booking a demo registering for an event request for consultancy direct contact with the company, also via chatbot visiting the page with product prices content marketing ROI Therefore, the ROI of content marketing does not only derive from the improvement from an SEO point of view , but to materialize it is essential that there is strategic planning : of the topics chosen for the company blog the format of the published content channels to use to promote content – organic or paid Would you like to know more? Download our free eBook!